Mandate
To conceive an innovative product belonging to kitchen and the table’s universe which emphasizes the durability and nobility of aluminum.
Objectives
Focusing on the craze for gastronomy and the art of the table, our goal was to design an object to encourage outdoor gatherings and to offer multiple cooking possibilities. A solution where the pleasure of gathering, the appeal of the senses and performance would be at the heart of the experience. The goal was also to make consumers aware of the importance of the chosen material. In this case, aluminum, for its many industrial and environmental advantages.
Services
- User study
- Competition study
- Trend study
- Experience reinvention
- Concept generation
- Concept 3D modeling
- Color, Material, Finish
- Photorealistic 3D rendering
Approach
While observing the market studies showing the ever-growing interest for outdooring and barbecue, we saw an opportunity to create an outdoor table replicating the conviviality of winter fondue evenings. Our idea was to encourage guests to cook and share their meals around a common cooking plate integrated into the table, without having to manage the barbecue, which is often located far from the entertainment scene.
By opening the upper table panels, the user reveals a central structure that combines practical functions usually requiring several various products to perform. The table is designed with an appropriate use and enhancement of aluminum and torrefied wood in mind. On a more semantic level, the aluminum structural characteristics are enhanced, by visually communicating a light base that supports a massive tabletop.
Results
Wahu is a cooking table that redefines summertime dining with friends and family. It welcomes conviviality and encourages users to spend more time outdoors, by integrating the barbecue into the center of the table. The value of this product is not only limited to the material’s sustainability, or the processes chosen, it also offers beneficial advantages for quality of life.