Mandate
To design and fully develop the new Magnum MK5 ultra-light supercar model in collaboration with their team.
Objectives
With a rich heritage in racing car manufacturing, our client Magnum Cars entrusted us with the mission of designing and developing the body and interior of their new ultra-light supercar model. Their passion for innovation, performance and motor racing excellence combined with our expertise in automotive design and manufacturing processes was key to the success of this challenge. Our main issue was to imagine a vehicle expressing the speed and agility of a race car combined with the stance and refinement of a supercar, without the high cost of either.
Services
- Competition study
- Design vision
- Brainstorming
- User experience
- Product architecture
- Soft mock-ups
- Ergonomics
- Concept generation
- Design for manufacturing
- Class A surface modeling
- Mechanical engineering
- Validation mock-ups
- Technical drawings
- Supplier sourcing
- Production development
Approach
Because we stand for collaborative work and our attention to detail is well known to our customers, we were able to guarantee a flawless design while ensuring an aggressive and aerodynamic look. Our sensitivity to ergonomics, manufacturing processes and class A surface modeling gave us the agility to accomplish this project.
Inspired by the world of motor racing, we have defined the spirit, attitude, and proportions of this vehicle, aiming for its high performance and dual purpose, creating an osmosis between emotion and functionality.
Results
An Icon of the 2015 Montreal Auto Show and praised by the automotive journalists who have tested it, the Magnum MK5 is in the rare category of race cars in North America that can be homologated for the road. It honors the expertise, creativity and rigor of Quebec's car builders and industrial designers. It is one of the first Canadian creations to enter the international circuit car market.