Learn more


Reinvent the user experience, then design and develop the new three-wheeled roadster to expand Campagna Motors portfolio.


As part of an aggressive growth strategy, Campagna Motors collaborated with Brio Innovation to expand its portfolio and take advantage of a key segment in recreational vehicles. In line with the company's vision and desire to enter a promising market, we managed the project from design to technical development and reinvented the user experience of this new three-wheeled roadster.


  • Competition study
  • Brand DNA and design language
  • Design vision
  • User experience
  • Product architecture
  • Soft mock-ups
  • Ergonomics
  • Concept generation
  • Design for manufacturing
  • Class A surface modeling
  • Mechanical engineering
  • Validation mock-ups
  • Technical drawings
  • Supplier sourcing
  • Production development


Officially unveiled at the SEMA SHOW in Las Vegas, The V13R wowed the experts. Powered by a Harley-Davidson engine, it embodies the power and freedom of a generation. It has the ride quality of Campagna Motors' iconic T-REX and the style of a roadster. Its attitude and performance make it a great addition to our client's portfolio.