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To create a visionary electric motorcycle concept from the white sheet and to build a full-scale model for the New Delhi India Auto Expo.


Buell Racing and Hero Moto are pioneers in modern motorcycle technologies. They wanted to stand out at the India Auto Expo in New Delhi by presenting a visionary urban motorcycle concept to the public. In this context, we were given the opportunity to express our creativity and design vision for this concept. Our mission was to design the electric motorcycle from A to Z, by assuming the research of promising technologies, the preliminary ergonomic study, the proposal of a unique style and the fabrication of a model, all in record time.


  • Trend study
  • Gaps and opportunities identification
  • Experience reinvention
  • Brand DNA & visual language
  • Design vision
  • Product architecture
  • Ergonomics
  • Concept generation
  • Class A surface modeling
  • Color, Material, Finish
  • Full size visual prototypes
  • Photorealistic 3D rendering
  • Animations
  • Virtual reality experience (VR)


More than just an accessible and environmentally friendly motorcycle concept, the Hero iON is a paradigm shaker. It offers a unique stylistic direction and is generating remarkable interest. Highly appreciated at the New Delhi show, the concept attracted the attention of many experts in the profession and the general public, thus reinforcing their image as an innovative manufacturer, while ensuring enviable traffic at the show!