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To design and developthe new Prevost coach passenger seat line and to develop a product combining style, comfort, and safety without compromise.


Prevost has the most upscale vehicles in the industry, which prompted our client to offer their passengers with a seat that reflects the brand ambitions for comfort and style. Our goal was to capture the true needs of the passengers, understand their perception of comfort, and to meet current safety standards. The solution had to be scalable and cost competitive.


  • User study
  • Competition study
  • Trend study
  • Gaps and opportunities identification
  • Brand DNA & visual language
  • Brainstorming
  • User experience
  • Product architecture
  • Soft mock-ups
  • Ergonomics
  • 3D concept modeling
  • Design for manufacturing
  • Validation mock-ups
  • Color, Material, Finish
  • Patent drawing
  • Photorealistic 3D rendering


The Cloud One line of exclusive seating has become Prevost’s brand signature and pride. The line combines style, comfort, and offers the most ergonomic seats in the North American market. It offers three levels of style and comfort, in various combinations of harmonious colors and fabric, while ensuring a safe and peaceful travel experience.