Learn more


Identify opportunities to improve Curt Group's heavy-duty fifth wheel hitch and design the new version.


Curt Group offers a complete line of fifth wheel couplings already recognized for their robustness and reliability. The initial mandate was to be carried out in two stages. First, for short timeline reasons, we had to find simple and quick tricks to refresh the visual of the existing model. In a second step, we had to identify opportunities for more substantial improvements and then design and develop each new component.


  • User Study
  • Competition Study
  • Trend Study
  • Gaps and Opportunities Identification
  • Brand DNA & Visual language
  • Concepts Generation
  • User Experience
  • Storyboards
  • Ergonomics
  • Mechanical Engineering
  • Validation Mock-up
  • Material, Color & Finish
  • Production development


The vast majority of the proposed innovations for the future fifth wheel hitch were selected and implemented in a single redesign, while fitting into Curt Group's initial tight timeline. It has ensured our client a major impact in the market when introduced. The new PowerRide 30K features a multitude of functional benefits that are perfectly integrated into a refined, rugged-looking product. It redefines the standards and is at the top of this product category, helping to reinforce the Curt brand. It's no coincidence that the PowerRide 30K was named "Best New Product" by RV PRO Magazine!